I'm a Video editor and Creative Director at AiSPi, the Michelin guide to fashion

AiSPi is a startup and e-commerce platform which provides customers from India for a curated range of european designers. A luxory fashion experience that can be lived both online and offline at trunk shows.

My position is oriented towards two goals: establishing myself as a video editor and content creator, and  shaping AiSPi's visuals and contents.  I'm understanding the balance between identity translation and meeting business/ UX goals, I'm producing a visual aesthetic that fits the brand identity and strengthens our social media presence. Being this a fashion platform, I'm obviously researching and learning a lot about fashion not only in the form of mere trends but from an artisanal point of view, which values the craft, the uniqueness and boldness of fashion design above all.

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